Kids clothing companies like Gildan and Patagonia are targeting India’s youth with their campaigns to promote their brands, reports a local news website.
The brands have started targeting youngsters with their ads, which are aimed at children between the ages of 15-18.
The ad campaigns target youngsters by saying, “You are a young person with a bright future.
The most important thing is to get your feet wet.
Take your first steps.”
The ads also talk about how much fun it is to wear a Gildon T-shirt, a Patagonian hoodie, a Jockey Jacket, or a Patak Patak.
One ad has even highlighted the importance of wearing clothes and shoes, with the slogan “You’ll be in your own world by wearing Patagonias sneakers, boots, or jeans.”
The brands are targeting youngsters by targeting a large demographic, which includes the young, the affluent, and the well-off.
According to a report by Global Times, which is part of the China Daily, Gildans parent company Patagona is among the biggest companies in India.
Patagonas sales grew 6.2% in 2015, while Patak’s grew 7.5%.
Both Patagonans and Gildanas sales have grown from $3.9 billion in 2013 to $3 billion in 2016.
In the same year, Patagon, which has a market share of approximately 45% of the Indian market, has increased its revenues by more than 10 times to $16.7 billion.
The other brand, Jockey, has a share of about 9%.
In the report, Global Times quoted a Patanjali executive as saying that the brands’ marketing campaigns aim to attract youth through their clothing, including Gildand clothing and Patak clothing.
The executive said that Jockey and Patanajali are both owned by Patagoni, which owns the Patak brand.
Jockey’s campaign aims to reach young people with their brand through its ads, the report said.